Experience

1. Oct 2025 - Present

   Freelance Data Analyst · Today's Travel Agency

   Analyze data with SQL and Python to segment customers, build Tableau/Power BI dashboards, run A/B tests, and forecast demand - lifting ROI 20%+ and cutting reporting time 40%.

2. Mar 2024 - Oct 2024

   Digital Marketing Intern · Insightful Metrics

   Managed digital campaigns and analyzed performance (CTR, CPC, conversions) to optimize ROI, increasing engagement by 40%.

3. Sep 2022 - Feb 2024

   Vice President, Marketing · DEGIS Göttingen

   Led social media strategy and multi-channel campaigns, analyzing performance metrics to optimize communication - growing engagement 20%.

4. Jun 2014 - Aug 2014

   Marketing Intern · GIHOC Distilleries Ltd.

   Supported campaign execution and content development, and conducted market research for brand awareness initiatives.

Education

1. Jan 2025 - Present

   Double MSc - Data Science, AI & Digital Business + International Business · GISMA University Berlin & Kingston University London

   Focused on data science, AI, and digital business alongside international business strategy.

2. Apr 2022 - Oct 2023

   MSc General Management · PFH Private University, Göttingen

   Grade: 1.89. STIBET Scholarship for Extraordinary Social Engagement (2022, 2023).

3. Sep 2012 - May 2016

   BSc Business Administration (Marketing) · University of Ghana, Legon

   Foundations in marketing, market research, and business analytics.